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Branding Resources

Welcome to Oakland Schools' Branding Resources page. When creating documents or publications, use the following as a guide for creating a look consistent with the rest of the brand. 

Colors

Primary Colors 

The primary color palette should be used first in all situations.

blue color square

PANTONE BLUE 072
C 100 M 97 Y 3 K 3
R 43 G 54 B 140
#2A328B

green color square

PANTONE GREEN 355
C 99 M 12 Y 100 K 2
R 0 G 149 B 76
#00944B

Secondary Colors 

Larger or more targeted projects can branch out to the secondary palette as needed

yellow square

PANTONE 137 C
C 0 M 30 Y 100 K 2
R 246 G 180 B 19
#F6B413

light blue color square

PANTONE 7689 C
C 88 M 47 Y 13 K 0
R 0 G 120 B 73
#0077AC

green blue color square

PANTONE 339 C
C 85 M 12 Y 50 K 15
R 0 G 142 B 32
#008E82

Logos

  •  Minimum clear space for the Oakland Schools' logo is defined as the height of the letter "O"
  • Avoid modifying it out of the scope of the style guide (such as: stretching, squishing, rotating or contorting the logo)

Source: Oakland Schools Brand Standards and Style Guide